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Tested & loved by Hugo the Cavoodle
Calming essentials for
sensitive dogs
Help your dog feel safe through storms, fireworks and everyday stress — premium calming pieces designed in Australia for the dogs who feel everything.
- Australian owned
- Free shipping over $100
Peaceful Pawse
Calm starts here
Created for Hugo, who feels everything — loud noises, storms, fireworks, being apart from his people. Peaceful Pawse is our dedicated range for anxious dogs who need a little extra comfort.
Hugo's top picks
The ones dogs come back for
The pieces our customers — and their dogs — can't get enough of.
Why Aussie dog owners choose Hugo & Co
Designed for sensitive dogs
Made for dogs like Hugo who feel everything.
Australian owned
A family business based in NSW.
Free shipping over $100
Flat $9 Australia-wide on everything else.
Tested by Hugo
Every piece is trialled by our chief tester first.
Our story
Meet Hugo — the dog who started it all
Hugo notices everything — the click of the lead, the rumble of a storm, the exact moment dinner is late. We couldn't find pieces that matched how deeply he feels the world, so we made them. Everything we make is tested by Hugo first, designed to last, and made to look good in your home as much as on your dog.
Two ranges, one family: Hugo & Co for the elevated everyday, and Peaceful Pawse for the moments that ask a dog to be brave.
Hugo in action
A day in the life
Golden-hour walks
On the trail
Home comfortsFor the anxious ones
Does your dog struggle with anxiety?
Lots of dogs feel overwhelmed by the world. Some signs your dog might be one of them:
- Shaking or trembling during storms
- Pacing, panting or whining
- Hiding away or clinging to you
- Over-reacting to everyday noises
Our Peaceful Pawse range is made to help your dog feel calmer and more secure through the moments that overwhelm them.
Join Hugo's Pack
New drops, calm tips, and the occasional photo of Hugo doing something ridiculous. No spam, ever.