Fetching the good stuff…
Hi, I'm Hugo.
A Cavoodle with opinions and a brand.
I notice things. The jingle of the lead before a walk. The low rumble of a storm three suburbs away. The precise second dinner is supposed to happen — and isn't. My humans say I feel everything, and honestly, they're right.
The problem was, nothing they bought me really got that. Bowls that slid around. Harnesses that pulled. Nothing for the days when the world felt too big. So we started making our own — first for me, then for my friends, and now for dogs everywhere.
Hugo & Co is the everyday stuff done properly — bowls, harnesses, the good lead. Peaceful Pawse is for the harder moments: the mats, the licky toys, the vest that feels like a hug. Same family, same care, two different jobs.
Everything gets tested by me first. I'm a tough critic. If it's on the site, it earned its place. Welcome to the pack.
— Hugo 🐾
What we believe
Premium quality
Made well, made to last. The kind of thing you keep.
Calm first
Because a settled dog is a happy dog — and so is everyone around them.
Made for real dogs
Tested by Hugo, who is very honest about what he does and doesn't like.